Glossary

Terms from online marketing

From bounce to CSA and SEO to cost per mille. A growing collection of terms from email marketing, search engines, performance campaigns and lead generation. Explained from practice, no marketing fluff.

A

A/B Testing→Performance Marketing
Accessibility→Web Development
Account Based Marketing (ABM)→B2B Marketing
ACV (Average Customer Value)→Metrics
Ad Spend→Performance Marketing
Adwords→Search Engine Marketing
Affiliate Marketing→Performance Marketing
Agentic AI→Artificial Intelligence
Agentic Commerce→E-Commerce
Agentic Computing→Artificial Intelligence
AI Agent→Artificial Intelligence
AI Avatar→Artificial Intelligence
AI Browser→Artificial Intelligence
AI Generated Snippets→Search Engine Marketing
Algorithm→Other
Algorithmic Marketing→Performance Marketing
Android→Mobile
Anthropic→Artificial Intelligence
API→Web Development
Artificial Intelligence→Artificial Intelligence
Attribution Model→Web Analytics
Audience Analysis→B2B Marketing
Augmented Reality (AR)→Other
Augmented Reality Ads→Ad Networks
AWS→Cloud & Infrastructure

B

B2B→B2B Marketing
B2C→Performance Marketing
Backlinks→Search Engine Marketing
Banner Advertising→Ad Networks
Banner Blindness→Ad Networks
Bounce Message→Deliverability
Bounce Rate→E-Mail Marketing
Bounce Rate (Web)→Web Analytics
Brand Awareness→Branding
Brand Experience→Branding
Brand Image→Branding
Brand Logo and Brand Name→Branding
Brand Loyalty→Branding
Brand Story→Branding
Branded Search→Search Engine Marketing
Branding→Branding
Bumper Ads→Ad Networks

C

Call to Action (CTA)→Performance Marketing
Carousel Ads→Social Media
Carousel Post→Social Media
Causal AI→Artificial Intelligence
Chatbot→Automation
Chatbot Marketing→Performance Marketing
Citation Frequency→Search Engine Marketing
Claude AI→Artificial Intelligence
Click Through Rate (CTR)→Metrics
Click to WhatsApp Ads→Social Media
Cloud Computing→Cloud & Infrastructure
Cloud Provider→Cloud & Infrastructure
Cohort Analysis→Metrics
Community Management→Social Media
Completion Rate→Metrics
Consumer to Consumer (C2C)→E-Commerce
Content Fatigue→Content Marketing
Content Management System (CMS)→Web Development
Content Marketing→Content Marketing
Content Marketing Funnel→Content Marketing
Content Personalisation→Content Marketing
Content Provider→Content Marketing
Contextual Advertising→Ad Networks
Contextual Targeting→Ad Networks
Conversational Ads→Performance Marketing
Conversion Funnel→Performance Marketing
Conversion Rate→Metrics
Cookie Tracking→Tracking
Cost per Acquisition (CPA)→Billing Models
Cost per Mille (CPM)→Billing Models
Cost per Mille (CPM)→Billing Models
CPC (Cost per Click)→Billing Models
CPL (Cost per Lead)→Billing Models
CPO (Cost per Order)→Billing Models
Crawling→Search Engine Marketing
Creative→Performance Marketing
CRM (Customer Relationship Management)→Other
Cross Docking→Other
Cross Platform Attribution→Tracking
Cryptocurrencies→Crypto & Web3
CSA→Deliverability
CSS→Web Development
CTV Advertising→Ad Networks
Customer Journey→Performance Marketing
Customer Lifetime Value (CLV)→Metrics
Customer Retention→Performance Marketing

D

Data Driven Marketing→Performance Marketing
Decentralised Advertising→Crypto & Web3
Deepfakes→Artificial Intelligence
DeFi→Crypto & Web3
Direct Marketing→Performance Marketing
Direct Traffic→Web Analytics
Discovery Ads→Ad Networks
DKIM→Deliverability
Dofollow Links→Search Engine Marketing
Domain→Web Development
Domain Authority→Search Engine Marketing
Double-Opt-In→E-Mail Marketing
Drip Marketing→E-Mail Marketing
Dropshipping→E-Commerce
Duplicate Content→Search Engine Marketing
Dwell Time→Web Analytics
Dynamic Pricing→E-Commerce

E

E-Book→Content Marketing
E-Commerce→E-Commerce
E-Commerce Agency→E-Commerce
E-E-A-T→Search Engine Marketing
E-Learning→Content Marketing
Email Campaign→E-Mail Marketing
Email List→E-Mail Marketing
Email Marketing→E-Mail Marketing
Email Marketing Software→E-Mail Marketing
Engagement Rate→Metrics
Engagement Rate→Metrics

F

Facebook Ads→Ad Networks
Featured Snippets→Search Engine Marketing
First Party Data→Data Protection
FMCG→Other
Follower→Social Media
Full-Service Agency→Other

G

Generative AI→Artificial Intelligence
Geotargeting→Performance Marketing
Google Active View→Ad Networks
Google Ads→Search Engine Marketing
Google Ads Agency→Search Engine Marketing
Google Ads Scripts→Search Engine Marketing
Google Analytics→Web Analytics
Google AppSheet→Cloud & Infrastructure
Google Cloud→Cloud & Infrastructure
Google DeepMind→Artificial Intelligence
Google Gemini→Artificial Intelligence
Google Merchant Center→E-Commerce
Google Optimization Score→Search Engine Marketing
Google PageSpeed Insights→Web Development
Google Search Console→Search Engine Marketing
Google SERPs→Search Engine Marketing
Google SGE→Search Engine Marketing
Googlebot→Search Engine Marketing
GPU→Cloud & Infrastructure
Graphics Chips→Cloud & Infrastructure
Grok→Artificial Intelligence
Groupware→Other

H

Hashtag→Social Media
Heatmap Tracking→Web Analytics
Hit→Web Analytics
Hosting→Cloud & Infrastructure
Htaccess→Web Development
HTML→Web Development
HTTP Request→Web Development

I

Impressions→Metrics
In Stream Ads→Ad Networks
Inbound Marketing→Content Marketing
Indexing→Search Engine Marketing
Influencer Marketing→Social Media
Influencer Marketing Platform→Social Media
Instagram Ads→Social Media
Instagram Stories Ads→Social Media
Intent Based Targeting→Performance Marketing
Internal Linking→Search Engine Marketing
iOS→Mobile
IP Address→Cloud & Infrastructure

J

JavaScript→Web Development
Jimdo→Web Development
jQuery→Web Development

K

Keyword→Search Engine Marketing
Knowledge Panels→Search Engine Marketing
KPI (Key Performance Indicator)→Metrics

L

Landing Page→Performance Marketing
Lead Generation→Lead Generation
Lead Nurturing→Lead Generation
Lead Scoring→Lead Generation
LinkedIn Ads→B2B Marketing
Live Shopping→E-Commerce
LLM (Large Language Model)→Artificial Intelligence
Logfile→Web Development
Long Tail Keyword→Search Engine Marketing
Longtail Traffic→Web Analytics
Looker Studio→Web Analytics
Loyalty Program→E-Commerce

M

Machine Learning→Artificial Intelligence
Market Penetration→Metrics
Marketing Cloud→Automation
Masthead Ads→Ad Networks
Mastodon→Social Media
Media Rating Council→Tracking
Meta Description→Search Engine Marketing
Meta Title→Search Engine Marketing
Micro Conversion→Web Analytics
Micro Influencer→Social Media
Microsoft Ads→Ad Networks
Mobile First Indexing→Search Engine Marketing
Mobile Marketing→Mobile
Multi Channel Marketing→Performance Marketing
Multi Level Marketing (MLM)→Other
Multivariate Testing→Performance Marketing

N

NAP→Search Engine Marketing
Native Ads→Ad Networks
Native Advertising Networks→Ad Networks
Natural Language Processing (NLP)→Artificial Intelligence
Networking→B2B Marketing
Neuromarketing→Branding
Nudging→Branding
Nvidia GPU→Cloud & Infrastructure

O

Off Page SEO→Search Engine Marketing
Omnichannel Retailing→E-Commerce
Omnisend→E-Mail Marketing
On Page SEO→Search Engine Marketing
Online Marketing Agency→Other
Online PR→Content Marketing
Open Rate→E-Mail Marketing
Opportunity to See (OTS)→Metrics
Organic Traffic→Web Analytics
Outsourcing→Other
Overlay Ads→Ad Networks
Owned Media→Content Marketing

P

Page Authority→Search Engine Marketing
Pagespeed→Web Development
Paid Social Media Ads→Social Media
Paid Traffic→Performance Marketing
Pay per Click (PPC)→Billing Models
Pay per Download→Billing Models
Pay per Impression (PPI)→Billing Models
Pay per Install (PPI)→Billing Models
Pay per Lead (PPL)→Billing Models
Pay per Sale→Billing Models
Pay per View (PPV)→Billing Models
Permission Marketing→E-Mail Marketing
Pinterest Ads→Social Media
Plugin→Web Development
POAS→Metrics
Podcast Advertising→Ad Networks
Pop up→Web Development
Positioning→Branding
Predictive Analytics→Web Analytics
Product Life Cycle→Other
Product Management→Other
Product Marketing→Other
Programmatic Buying→Ad Networks
Prompt Libraries→Artificial Intelligence
Prototyping→Web Development
Pull Marketing→Content Marketing
Push Marketing→Performance Marketing
Push Notifications→Mobile

Q

Qualified Lead→Lead Generation
Quality Score→Search Engine Marketing
Quantitative Analysis→Web Analytics
Query→Search Engine Marketing
Quora Ads→Ad Networks

R

RankBrain→Search Engine Marketing
Reach→Metrics
Real Time Bidding (RTB)→Ad Networks
Real Time Marketing→Performance Marketing
Reasoning Models→Artificial Intelligence
Referral Marketing→Performance Marketing
Responsive Design→Web Development
Retargeting→Performance Marketing
Retention Marketing→Performance Marketing
Rich Snippets→Search Engine Marketing
ROAS→Metrics
ROI→Metrics

S

Scalability→Cloud & Infrastructure
Schema Markup→Search Engine Marketing
Search Engine Advertising (SEA)→Search Engine Marketing
Search Engine Optimisation (SEO)→Search Engine Marketing
Search Intelligence→Search Engine Marketing
Segmentation→E-Mail Marketing
SEMrush→Search Engine Marketing
Server to Server→Tracking
Shoppable Pin→Social Media
Shoppable Posts→Social Media
Shopware Agency→E-Commerce
Short Form Content→Content Marketing
SISTRIX→Search Engine Marketing
Slogan→Branding
Smart Bidding Strategies→Performance Marketing
Smart Contract→Crypto & Web3
Smart Technology→Other
Social Commerce→E-Commerce
Social Media→Social Media
Social Proof→Branding
Social Search→Search Engine Marketing
Social Signals→Social Media
Source Code→Web Development
Spamtrap→Deliverability
Sponsoring→Branding
Spotify Ads→Ad Networks
Spread Loss→Metrics

T

Targeting→Performance Marketing
Telegram Ads→Social Media
Telegram Apps→Mobile
Third Party Cookies→Data Protection
Thumbnail→Content Marketing
TikTok Ads→Social Media
TikTok Shop→E-Commerce
Title Tag→Search Engine Marketing
Tokenized Intelligence→Crypto & Web3
Tool Calling→Artificial Intelligence
Tracking→Tracking
Traffic→Web Analytics
Trigger Mail→E-Mail Marketing
TrueView Ads→Ad Networks
Truth Social→Social Media

U

Unique Content→Content Marketing
Unsubscribe Rate→Metrics
URL→Web Development
Usability→Web Development
User→Web Analytics
User Behaviour→Web Analytics
User Experience (UX)→Web Development
User Generated Content→Content Marketing
USP and UAP→Branding

V

Verizon Media Native Ads→Ad Networks
Video Ads→Ad Networks
Viral Marketing→Content Marketing
Visibility→Metrics
Voice Assistants→Artificial Intelligence
Voice Search→Search Engine Marketing
VPN→Cloud & Infrastructure

W

Wayback Machine→Other
WDF→Search Engine Marketing
Web 2.0→Other
Web 3.0→Crypto & Web3
Web Crawler→Search Engine Marketing
Web Protocol→Web Development
Webinar→Lead Generation
WhatsApp Business API→Mobile
White Space→Branding
WooCommerce→E-Commerce
WordPress→Web Development
Workflow→Automation
Wrapper→Web Development

X

X Ads→Social Media
XHTML→Web Development
XPath→Web Development
XSLT→Web Development

Y

Yandex→Search Engine Marketing
Yield Management→Ad Networks
YouTube Ads→Social Media
YouTube Analytics→Web Analytics

Z

Zalo Ads→Social Media
Zapier→Automation
Zendesk→Other
Zeta Global→Other
Zoho→Other