Bumper Ads

Bumper ads are very short video ads, typically six seconds long. They run non skippable before, between or after videos and are designed for recognition rather than detailed argumentation. One thought, a clear image and a sharp brand anchor are enough.

When the format works

Bumper ads work through frequency and combination with other formats. A single spot rarely sticks, several repetitions in a manageable time frame build recognition. They are also strong as a complement to longer spots, to extend a message, or as brand reminders during campaign phases.

What to mind on the creative side

Strong spots show the brand in the first second, work with one clear message and set a memorable visual anchor. Weak spots try to squeeze a complex story into six seconds or hide the brand until the end. The message has to work without sound too, because many viewers watch on mute.

In daily marketing work

In daily marketing work, bumper ads mainly serve reach, brand awareness and fast repetition together with longer formats. They fit launch phases, seasonal peaks or sharp brand promises. Measurement runs through reach, recognition and brand search volume rather than direct clicks.