E-Book

An E-Book is the digital form of a book read on electronic devices. The most widespread formats are EPUB for reflowable content and PDF for page-faithful layouts. Mobi and KF8 mainly play a role in the Amazon ecosystem. In marketing, the E-Book often serves as a free incentive in exchange for an address; in publishing it is a sold publication.

What role E-Books play in marketing

In online marketing the E-Book is a classic lead magnet format. You publish expert knowledge, guides or checklists as a PDF and in return the prospect leaves their email address. Knowledge sharing and address acquisition merge into one step. A clear topic focus, a professional layout and a promise that the content actually fulfils all matter.

What to watch when producing

The content has to stand on its own and be usable, not just a sales brochure. Layout, typography and images should match the brand, stay readable on mobile devices and offer print quality. Check image licences, because freely available on the internet is not the same as freely usable. An ISBN is not required for free lead magnets, but usually is for sold E-Books.

E-Books in JD Media

In JD Mail campaigns an E-Book works well as a lead magnet: you tie the signup to a Double-Opt-In confirmation flow and deliver the E-Book via the confirmation email or directly in a download area. Through JD Partner, advertisers can run E-Book campaigns in matching audiences and build reach beyond their own channels.