Jimdo

Jimdo is a website builder based in Hamburg, targeted at self employed people, small businesses and clubs. Users can click together a website without programming skills, maintain content, embed a logo and connect a domain. The functional range covers from simple business card sites to small online shops with payment through common providers.

Functional scope

Classic features are a selection of designs, a visual content editor, integrated image processing, form blocks, a simple blog, Google Analytics integration and SEO fields per page. In the shop, products can be created, stock maintained and orders managed. Mobile optimisation is included by default, custom code extensions are limited depending on the plan.

Selection criteria

Website builders suit clear, manageable projects with limited functional needs. As soon as complex logic, custom data models or high performance requirements enter the picture, they reach their limits. Benefits are a quick start, low ongoing cost and easy maintenance. Downsides include provider lock in, limited extensibility and usually no simple content export to another system.

Context in daily marketing

In day to day marketing, builder websites often accompany the first steps of a brand. Anyone planning growing marketing activities combines such sites with professional tools for email sending and campaign management. JD Mail handles newsletter delivery to existing customers while the builder site provides the first brand touch point.