AWS

AWS, Amazon Web Services, is Amazon's cloud and one of the major providers worldwide. It offers compute, storage, databases, networking and specialised services such as machine learning or mail sending. Instead of buying your own servers, you rent building blocks and combine them into an application.

Typical uses

Companies use AWS for websites, mobile back ends, data analytics, backups, streaming, databases and full SaaS platforms. Its strengths are global availability, a broad portfolio and fast scaling. Projects struggle when nobody watches the bill or when too many services are stacked without a plan.

What to watch out for

Data protection, region choice and the contract with the provider are central topics in Europe. AWS offers EU regions and contractual modules for GDPR requirements, but it remains a US provider with its own legal framework. Clean separation of test and production, automated backups and cost monitoring are part of daily work.

In daily marketing work

In daily marketing work, AWS often appears behind the scenes, for example when a tracking service, a customer data platform or an analytics tool runs on it. If you send data to external services, know in which region the processing happens and which data processing agreements are in place. This holds regardless of whether your own software runs on AWS or somewhere else.