Email Marketing

Email Marketing covers all activities through which companies reach their recipients by email. This ranges from newsletters through trigger emails to highly segmented campaigns along the customer life cycle. In performance marketing, email belongs to the most profitable channels, because the address grants direct access without a platform middleman.

Common formats

Classic formats include newsletters with editorial structure, promotional emails with clear offers, trigger emails as a reaction to actions, transactional emails about orders and shipping and reactivation sequences for inactive contacts. Sponsored sends through third-party lists also belong here, where an advertiser uses the reach of a list owner.

What to watch in execution

Success depends on a clean address base with documented consent, a technically correct sending infrastructure with SPF, DKIM and DMARC, a maintained reputation of the sending domain and IP, and content-strong emails that deliver real value. Pitfalls include high bounce rates, many spam complaints, missing unsubscribe paths and bought addresses. Reports on open rate, click rate, unsubscribe rate, bounce rate and conversion guide optimisation.

Email Marketing in JD Media

JD Mail is the platform for own email marketing in the JD Media Suite. Sending, segmentation, trigger emails, newsletters, A/B testing, tracking, reporting and bounce handling all live in one tool. JD Partner adds reach through third-party lists with CPM or CPL billing. JD Leads opens additional contacts through sweepstakes and co-sponsoring.