Tracking

Tracking is the systematic capture of actions a user performs on a website, in an email or in an app. Typical events include clicks, page views, form completions, purchases and media consumption. Without tracking, no campaign can be evaluated meaningfully, because reach without measured effect stays an empty number.

Technical building blocks

Classic building blocks are client side pixels and tags fired in the browser, plus cookies that recognise users across sessions. Modern tracking extends those blocks with server side events handed off to ad networks through conversion APIs. This reduces dependency on third party cookies and at the same time increases the obligation to document the processed data cleanly.

Privacy and consent

In the European Union, tracking tools that are not technically necessary may only be loaded after active user consent. A GDPR compliant cookie banner with a reject option on the same level as the accept button is mandatory. The tools used, their purpose and their recipients must be named in the privacy policy without vague catch all wording.

Tracking in JD Mail and JD Partner

JD Mail records opens, clicks and bounces per recipient and ties them back to the campaign, so reach, click rate and conversion line up cleanly. JD Partner aggregates this data at list level so advertisers can see how a booking actually performed. The data flows run on owned servers, external third party pixels are deliberately avoided to keep data sovereignty with the platform operator.