Mobile Marketing

Mobile marketing covers all advertising and communication activities aimed specifically at mobile devices. Examples include mobile websites, in app advertising, SMS campaigns, push notifications, location based offers and emails optimised for mobile use. Since the majority of traffic is mobile today, mobile optimisation is a baseline for every campaign.

Which channels are part of it

Important channels include mobile search, in app ads in games or news apps, push notifications inside your own apps, SMS and mobile optimised emails. QR codes and location services connect online and offline worlds. Every channel has its own strengths and best practices, such as short text for SMS and clear tap targets for mobile pages.

What matters in execution

Mobile marketing often fails on details such as unreadable emails, slow loading or buttons that are too small. Responsive design, fast load times and contact paths that work with your thumb are crucial. Data protection plays a larger role too, because mobile devices capture very personal information.

Relevance to the JD Media Suite

Every campaign sent through JD Mail is optimised for mobile inboxes, with responsive templates, tap friendly call to action areas and mobile readable subject lines. Advertisers working through JD Partner benefit from this, because recipients see their ads cleanly on the go and clicks really land on suitable landing pages.