Affiliate Marketing

Affiliate marketing is a performance model in which sales partners, called affiliates, display advertising for a company and are only compensated when they measurably contribute to success. Compensation is typically per click, per lead or per sale, measured via tracking links or cookies.

How affiliate marketing works

An advertiser provides creatives and tracking links, affiliates embed these on their websites, newsletters or social media channels. When a recipient or visitor converts via an affiliate link, the conversion is attributed to that affiliate and paid out. Billing usually runs through specialised affiliate networks.

Pros and cons

The biggest advantage is low risk for the advertiser because costs only arise from measurable results. Drawbacks are dependency on the quality of affiliates, the effort for clean tracking and the risk of affiliate fraud through manipulated clicks or fake leads.

Affiliate structures via JD Partner

JD Partner maps an affiliate like model for email sending. Advertisers provide campaigns, vetted publishers pick suitable campaigns and get compensated based on measured performance. Tracking, approval process and billing all run centrally in the platform without external trackers or cookies.